Fred Joyal's New Edition of "Everything is Marketing" Tackles Online Reviews ...
San Francisco Chronicle (press release)
This new release introduces updated strategies to help dentists maximize the benefits of new marketing channels, including online patient reviews, Facebook Timeline, and new technology like smartphones and iPads. Los Angeles, CA (PRWEB) May 08, ...
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World Wide Tech Reviews for May 8, 2012
The SSD Review
Today's highlight was chosen simply because it had the word 'kid' in the title. Sticking with the theme of May, Mom and you are a mom if you have a kid! Since there are only a few shopping days until Mother's day I continue to post the link below to ...
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inPowered(TM) Stories Amplify Expert Word of Mouth as Paid Advertising
MarketWatch (press release)
Within considered purchase categories like tech, nothing is more influential than independent product reviews or stories from trusted third-party experts(2). Launched today, inPowered Stories (Beta) provide brands a scalable new way to turn influential ...
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Tech: And Now, a Story From Our Spon…
Adweek
Microsoft took a different approach with its People Powered Stories product, which populates a display ad with tweets and discussion board posts but also expert-generated content like product reviews. Tech-centric blog network NetShelter is banking on ...
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Tech Tuesday: Traveling with Ease
WSAV-TV
Enter a location, add any parameters like "pet-friendly" or the number of bedrooms you're looking for, and begin searching listings and reading reviews. AirBnB is the new kid on the block, taking a more community-driven approach in the social media age ...
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NetShelter Takes Social Ads Beyond Facebook to the Web
Forbes
Now, tech blog network NetShelter is taking the basic idea, adding a new twist, and spreading it well beyond Facebook's walled garden to the wider Web–or at least the 4500 blogs on which it places ads. NetShelter's inPowered Stories, released in beta ...
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