Showing posts with label Market. Show all posts
Showing posts with label Market. Show all posts

Friday, November 18, 2011

Apple iPad Reignited Interest in the Dying Tablet Market


The introduction of the Apple iPad is probably one of the greatest things that must have happened to the tablet PC segment since it was definitely on a downhill prior to the launch of the iPad. However, once it was launched in March 2010, it all changed for the better in the tablet PC segment. It is mainly due to the fact that the Apple brought forward a number of features of the Apple iPhone into the tablet PC segment. Hence, one can also look forward to the iPad as a grown-up Apple iPhone.

The Apple iPad will be bringing the 9.7 inch display to the tablet PC segment and it is one to behold due to the capacitive nature. The large screen size and the capacitive technology bring forward a new dimension to the usability of the touch screen technology. It is the Apple that brings this technology in the best possible way unlike any other tablet PC. The iPad will be coming with the best possible hardware specifications in order to do so. First of all, it will be coming with a single core processor that is rated at 1 GHz. It will be the A4 processor using the same chipset that is responsible for the spell bounding performance in the Apple iPad.

The Apple iPad will be able to run the iOS 4 without any difficulties due to the presence of these hardware specifications. In addition to the powerful processor, the Apple will also be coming with 256 MB of RAM. The amount of RAM becomes crucial since there have been a lot of memory to access in the iPad. There will be three versions exactly and one will be able to choose between the 16 GB or the 32 GB or the 64 GB version quite easily. The presence of connectivity options in the iPad is also varied that will be two different options as well. The introduction of the Wi-Fi and the 3G option in the Apple is something that will be of great use to the number of applications that are present in the Apple app market, which need Internet connectivity. However, one can also choose an iPad without the 3G option. In such a case, you will be having only the Wi-Fi option alone, which is not a bad thing at all.

The Apple iPad will be coming with the microUSB and the Bluetooth as the other options when it comes to the connectivity. The usage of the Apple will not be consuming the power at a rapid rate at all. This is because of the highly efficient procedures that are being used in the iPad to maximise efficiency. As a result, Apple claims that one will be able to use the Apple iPad continuously for up to 10 hours without the battery becoming dead. The Apple iPad's basic version costs £ 329 in the UK.




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Tuesday, November 15, 2011

Samsung Tab - Price Isn't Everything Or How To Really Compete In The Tablet PC Market


When they came out with the Samsung Galaxy Tab, I thought it was the perfect tablet PC all around, even priced right. Now, I see they recently came out with the Samsung Tab 10.1, matching the size of the iPad. And I'm wondering - Why?

Then one night, I'm sitting there watching TV with my kids. We don't have tiVo, so we have to endure the commercials. And a commercial for a frig comes on. Who would be interested in a refrigerator commercial, right? But this one is kind of cool.

It's got cool music. And the frig has some interesting features - cool apps. That's right, it's a Samsung frig with apps!

Talk about embrace and extend!

Take new technology - or existing technology, fully utilize it completely. And when you think you've exhausted the use of it in your niche, expand the application into other niches. What a concept!

That's when it hit me; Samsung is pretty smart.

So maybe their marketing strategy all along was to launch into the competition with Apple in the tablet PC world by entering with their ace - the Samsung Galaxy Tab 7, then immediately follow with their wild card (what everyone else started with), the Samsung Tab 10.1.

Pretty smart strategy, if you ask me.

First Samsung comes out with it's own version of a tablet PC. But it's actually more like a tablet computer because it can play flash video. Then they do something else that separates it from the iPad; they make it smaller.

How much smaller? Small enough to fit into your pocket.

That makes a lot of sense. If you just wanted a bigger iPhone, why not just get a real computer? A notebook or a tablet computer. If you just wanted a smaller computer, why not just get a smart phone? These days, the average smart phone is pretty much like a little computer.

So when Apple blew up the iPhone into the size of a tablet PC with the iPad, all it really did was add apps to the tablet PC market. It really didn't do anything to change the real mobility of the tablet PC. The iPad isn't that much smaller or lighter than a good tablet computer.

That's why Samsung was so smart when they did what they did. They brought a whole new dimension to the mobile computing world - literally, by making the Samsung Galaxy Tab exactly the right size for good visibility and better mobility.

Think about it; there's only so much you can do to compete in a market where so many good, smart companies have access to the same technology. True, everyone's going to try to make their equipment faster, sharper, more memory, longer battery life, etc.

And the apps? Sure Apple's got their Apps store, but everyone else has the Android Marketplace. And other's are bringing in their own entries into the apps market.

So Samsung comes out and does something so simple and smart; give people more choices. Specifically, people like me who already have a notebook/tablet PC, and an iPhone, but don't want to spend $500 plus so I can have apps with my tablet. However, to make it smaller and more mobile, but not the size of my phone - I'm sold!

That's why the Galaxy Tab is the perfect tablet PC. And it's cheaper than the iPad. So why follow the perfect tablet PC with another version of the iPad?

It goes back to what I was saying at the beginning, embrace and extend. This seems to be something Samsung is very good at doing. Them putting apps into kitchen appliances is extending. Them coming out with their own version of the iPad, but better, is fully embracing.

How is the Samsung Tab 10.1 better than the iPad? It's thinner, lighter, and it can do more. Samsung is truly fully utilizing technology to improve their product.

And as long as Samsung keeps giving people more options and more of what we want, they'll keep getting our business. With the Samsung Galaxy Tab and the Tab 10.1, Samsung has shown how to take the lead in the tablet PC market. I'm excited to see what they'll come up with next!




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